Cooning for Coins: Chris Rock & The Oscars [V...

Cooning for Coins: Chris Rock & The Oscars [VIDEO]

PAY ATTENTION! I said this already but I feel like it needs to be repeated: Corporate America is more focused on pretending like they aren’t racist for optics, than racism itself.

“The #OscarsSoWhite hashtag started trending for the second consecutive year shortly after the nominations were announced” – BuzzFeed


If some of you thought that The Academy was going to let their name get dragged through the dirt yet another year without doing anything about it, you are highly mistaken. Talk of boycotting came and all they had to do was hire a black maid for the night (Chris Rock) to save face. At the end of the day, they still signed his checks, you still watched The Oscars despite your fake anger, and there still were no blacks being recognized.

“For the second year in a row, the nominations failed to recognize any minority actors. Movies about black lives like “Creed” and “Straight Outta Compton” did receive recognition, but their nominations were for either white writers (“Compton”) or a white performer (Sylvester Stallone in “Creed”). The black directors of each movie along with their nonwhite actors were shut out.” -New York Times

What a slap in the face it is to have movies like Straight Outta Compton and only nominate the whites that were involved. What a kick in the balls it is to voice our concerns about this obvious issue and then have a tap-dancing-for-massa, shucking and jiving ass-nigga to shove Stacey Dash in our faces.

Preposterous. Hideous. Distasteful. Predictable.

imageThey laugh at you (not with you) and go right back to their all white employees and all white casts without a care in the world. Some of you are blind enough to think that Chris Rock’s highly supervised/controlled “protest” did anything besides line his pockets and relieve The Academy’s PR team.

I won’t deny that some of the things he said on that stage were true. I also wont deny that if The Academy really cared, they would have addressed the issue the first time #OscarsSoWhite trended with real action instead of tired jokes.

But they don’t care. They are an 86-year-old institution that couldn’t really be bothered. They simply used your fake anger and turned it into ratings which turn into profit. They will do it every time.

Real change involves role creation. Real change involves blacks (and other minorities) in positions of power to make sacrifices to get their fellow people represented. Real change involves minorities who are established in the industry taking risks or creating production companies or shifting the chain of command.

It may take generations, but how many centuries do we need to be told that the majority group doesn’t want to share power? How many times do we need to be kicked in the teeth?

If people don’t want to get up off their high horses, then we need to breed our own.